A Shift in Mental Model Can Solve Many Asian-Specific Challenges

Introduction

Asia is the world’s fastest-growing market. The number of Asian consumers is expected to reach 1.8 billion by 2020, which would make them the largest worldwide consumer group. At this rate, it will be impossible for marketers to ignore Asia as part of their global strategy. But how do you approach such a vast region? How can you effectively engage these diverse consumers?

Asian consumers are unique, so we need to find ways to engage them differently.

Let’s take a look at some of the ways in which Asian consumers are unique, and how this can inform your strategy.

  • Asian consumers are different from their Western counterparts. They’re more tech-savvy, for example–84{a6d4e250f4dbd7c38290d51a301669b0b15c2bd58d8474132f85a8137f152abc} of online shoppers in China use smartphones to research products before buying them offline, compared with just 68{a6d4e250f4dbd7c38290d51a301669b0b15c2bd58d8474132f85a8137f152abc} in the US (and only 24{a6d4e250f4dbd7c38290d51a301669b0b15c2bd58d8474132f85a8137f152abc} globally). They also tend to be more active on social media; according to Nielsen, 76{a6d4e250f4dbd7c38290d51a301669b0b15c2bd58d8474132f85a8137f152abc} of Chinese social media users engage with brands on WeChat or Weibo each month (versus 50{a6d4e250f4dbd7c38290d51a301669b0b15c2bd58d8474132f85a8137f152abc} globally).

The rise of the Asian consumer is inevitable.

In the last decade, Asia has emerged as an economic powerhouse with a rapidly growing middle class. As a result of this growth, we are seeing more and more consumers across Asia wanting to buy products and services that will improve their lives. The opportunities for brands looking to reach these new customers are vast; however, there are also many challenges associated with selling in this region.

But how can marketers tap into this opportunity?

This is where a shift in mental model comes in. The only way to engage Asian consumers is to embrace the fact that they are different and do not fit into a traditional Western mindset. To put it simply, we need to realize that “Asian” means something entirely different than it did even just 10 years ago–and that this change has implications for everything from product design to marketing strategy.

We need a shift in our mental model.

What’s the point of having a more diverse workforce if you’re not going to use it? The only way we can engage Asian consumers is by embracing the fact that they are different and do not fit into a traditional Western mindset.

The only way to engage Asian consumers is to embrace the fact that they are different and do not fit into a traditional Western mindset

Asian consumers are different. They do not buy the same things as Westerners and have different priorities, values, beliefs and ways of thinking.

If you want to engage them successfully, it is important to understand these differences first and foremost; otherwise you will be unable to connect with them on an emotional level or sell your product effectively.

Conclusion

The rise of the Asian consumer is inevitable. But how can marketers tap into this opportunity? Asian consumers are unique, so we need to find ways to engage them differently. We need a shift in our mental model. The only way to engage Asian consumers is to embrace the fact that they are different and do not fit into a traditional Western mindset.

Araceli Burker

Next Post

What America's Lifestyle Looks Like From the Inside

Sun Jun 26 , 2022
Introduction America is a country made up of people from many different cultures and backgrounds. And because it’s so diverse, America has developed its own distinct culture that can be hard for outsiders to understand. You might think you know what American life looks like after watching Hollywood movies or […]

Related Post

https://rsud.burselkab.go.id/wp-content/daftarslot/?tunnel=WINLIVE88 https://rsud.burselkab.go.id/wp-content/daftarslot/?tunnel=NICEWIN https://rsud.burselkab.go.id/wp-content/daftarslot/?tunnel=GLOWIN88 https://rsud.burselkab.go.id/wp-content/daftarslot/?tunnel=DELTABET88 https://rsud.burselkab.go.id/wp-content/daftarslot/?tunnel=DELTA777 https://rsud.burselkab.go.id/wp-content/daftarslot/?tunnel=SOB77 https://rsud.burselkab.go.id/wp-content/daftarslot/?tunnel=OMG303 https://rsud.burselkab.go.id/wp-content/daftarslot/?tunnel=GAS138 https://rsud.burselkab.go.id/wp-content/daftarslot/?tunnel=SUPRASLOT https://rsud.burselkab.go.id/wp-content/daftarslot/?tunnel=KUY138 https://rsud.burselkab.go.id/wp-content/daftarslot/?tunnel=CNNSLOT https://rsud.burselkab.go.id/wp-content/daftarslot/?tunnel=PRESIDENSLOT https://rsud.burselkab.go.id/wp-content/daftarslot/?tunnel=IMBASLOT https://rsud.burselkab.go.id/wp-content/daftarslot/?tunnel=PANDORA188 https://rsud.burselkab.go.id/wp-content/daftarslot/?tunnel=GARUDA999 https://rsud.burselkab.go.id/wp-content/daftarslot/?tunnel=PIRAMIDSLOT https://rsud.burselkab.go.id/wp-content/daftarslot/?tunnel=SUHUSLOT88 https://rsud.burselkab.go.id/wp-content/daftarslot/?tunnel=HOBI69 https://rsud.burselkab.go.id/wp-content/daftarslot/?tunnel=RAKYATSLOT https://congresoeducacion.uprrp.edu/wp-content/themes/delta777/ https://congresoeducacion.uprrp.edu/wp-content/sbobet/ https://www.delta777s.lol/ https://delta777.art/ delta777 bondparteslots.com 4448009.com garomrad.com prediksitogel.win svenslotcasinospel.com brel.digital https://cabdisdikwilviii.sumutprov.go.id/assets/delta777/ https://cabdisdikwilviii.sumutprov.go.id/assets/daftarslot?tunnel=DELTA777 https://cabdisdikwilviii.sumutprov.go.id/assets/daftarslot?tunnel=GAS138 https://cabdisdikwilviii.sumutprov.go.id/assets/daftarslot?tunnel=SUPRASLOT https://cabdisdikwilviii.sumutprov.go.id/assets/daftarslot?tunnel=KUY138 https://cabdisdikwilviii.sumutprov.go.id/assets/daftarslot?tunnel=CNNSLOT https://cabdisdikwilviii.sumutprov.go.id/assets/daftarslot?tunnel=PRESIDENSLOT https://cabdisdikwilviii.sumutprov.go.id/assets/daftarslot?tunnel=IMBASLOT https://cabdisdikwilviii.sumutprov.go.id/assets/daftarslot?tunnel=PANDORA188 https://cabdisdikwilviii.sumutprov.go.id/assets/daftarslot?tunnel=GARUDA999 https://cabdisdikwilviii.sumutprov.go.id/assets/daftarslot?tunnel=PIRAMIDSLOT https://cabdisdikwilviii.sumutprov.go.id/assets/daftarslot?tunnel=SUHUSLOT88 https://cabdisdikwilviii.sumutprov.go.id/assets/daftarslot?tunnel=HOBI69 https://cabdisdikwilviii.sumutprov.go.id/assets/daftarslot?tunnel=RAKYATSLOT https://cabdisdikwilviii.sumutprov.go.id/assets/daftarslot?tunnel=AREA188 https://cabdisdikwilviii.sumutprov.go.id/assets/daftarslot?tunnel=BP77 https://cabdisdikwilviii.sumutprov.go.id/assets/daftarslot?tunnel=MATAHARI88 https://cabdisdikwilviii.sumutprov.go.id/assets/daftarslot?tunnel=BEJO88 https://cabdisdikwilviii.sumutprov.go.id/assets/daftarslot?tunnel=66K https://gacor.pdip.pa-sukabumi.go.id/ https://acsef.co.uk/newslotgacor/slot-gacor/ https://rtpgacor.one/ delta777
slot gacor hari ini slot gacor hari ini slot gacor hari ini slot gacor hari ini slot gacor hari ini slot gacor hari ini slot gacor hari ini slot gacor hari ini slot gacor hari ini slot gacor hari ini slot gacor hari ini slot gacor hari ini slot gacor hari ini slot gacor hari ini slot gacor hari ini slot gacor hari ini slot gacor hari ini slot gacor hari ini slot gacor hari ini slot gacor hari ini slot gacor hari ini slot gacor hari ini slot gacor hari ini slot gacor hari ini slot gacor hari ini slot gacor hari ini slot gacor hari ini slot gacor hari ini slot gacor hari ini slot gacor hari ini slot gacor hari ini slot gacor hari ini slot gacor hari ini slot gacor hari ini slot gacor hari ini slot gacor hari ini slot gacor hari ini slot gacor hari ini slot gacor hari ini slot gacor hari ini slot gacor hari ini slot gacor hari ini slot gacor hari ini slot gacor hari ini slot gacor hari ini slot gacor hari ini slot gacor hari ini slot gacor hari ini slot gacor hari ini slot gacor slot gacor slot gacor slot gacor slot gacor slot gacor slot gacor slot gacor slot gacor slot gacor slot gacor slot gacor slot gacor slot gacor slot gacor slot gacor slot gacor slot gacor slot gacor slot gacor slot gacor slot gacor slot gacor slot gacor slot gacor slot gacor slot gacor slot gacor slot gacor slot gacor slot gacor slot gacor slot gacor slot gacor slot gacor slot gacor slot gacor slot gacor slot gacor slot gacor slot gacor slot gacor slot gacor slot gacor slot gacor slot gacor slot gacor slot gacor slot gacor Slot gacor hari ini slot gacor hari ini slot gacor slot gacor slot gacor slot gacor slot gacor slot gacor hari ini slot gacor hari ini Slot gacor hari ini slot zeus gacor hari ini slot gacor slot gacor slot gacor hari ini slot gacor hari ini slot gacor hari ini
https://wolfdownla.com/ https://site-syndicat.org/ https://138.197.28.154/ https://159.203.61.47/ https://152.42.140.111/ kembangtoto https://phimconheo.org/ https://comvlist.org/ https://159.223.77.165/ https://143.198.204.106/ https://159.223.74.10/ https://dvirswork.com/ https://wakunomor.org/ https://gacordisini.bio/ https://www.robertssolicitors.co.uk/ https://www.peacenext.org/ https://eulook.com/ https://pelimah.org/ https://networkbio.org/ https://ruthburts.com/ https://privateinvestigatormissisauga.com/ https://chelseabootsmaker.co.uk/ https://onbehalfofall.org/ https://mvpslotpg.com/ https://3tech.org/ https://twinshairloss.com/ https://totomacau.notarioscallao.org.pe/ https://faraping.ir/lomba/ https://laisuattindung.com/ https://aghup.com/ https://mortgagebestrate.co.uk/ kembangtoto https://ispa-conference.org/ https://duanluckycity.com/ https://alldriverscenter.com/ https://watchweedsonline.com/ https://laurahamesfranklin.com/ https://growingupgoofy.com/ https://gadgetstrust.com/ https://wikipediaweekly.org/ https://acquaforlifechallenge.org/ https://emagrecedores.org/ https://thepeoplesguidetohealth.com/ https://walkerforalaska.com/ https://boliviano.org/ https://pcsforum.org/ https://wjads.com/ https://webhostingpath.com/ https://twitxl.com/ https://todaypassion.com/ https://scrolldjs.com/ https://hypercasualgames.org/ https://websitenuri77.blog.fc2.com/ https://mtprc.org/ https://incarsoft.com/ kembangtoto https://www.bumi303q.com https://pahnation.com/ kembangtoto https://winmax188.pro/ https://winmax188.net/ https://chongas.net/ https://christinaberrelez.com https://www.goldirarolloverq.com https://fruitingbodiescollective.com https://pistarckletheater.com/ https://honarmory.com/ kembangtoto rans303 bumi303 rans303 bumi303 rans303

https://original.newsbreak.com/@mannazseo-1783852/3403564767288-exploring-the-thrills-of-online-slots-a-digital-revolution-in-casino-gaming

https://original.newsbreak.com/@mannazseo-1783852/3403571415994-exploring-the-excitement-of-bandar-slot777-a-thrilling-journey-into-online-slot-gaming

https://original.newsbreak.com/@mannazseo-1783852/3403573590435-exploring-rafigaming-a-gateway-to-online-gaming-excitement

https://www.patreon.com/posts/aspek-sosial-di-102710459

https://www.patreon.com/posts/daftar-situs-777-102713223

http://www.gruberwein.at/newsletter/servicecenter/redirect.php?url=https://siparis.co/ http://integration.richrelevance.com/rrserver/click?a=84fd48c18cc6a5c1&vg=133b0c29-85f1-468f-cd98-6259453b8d11&pti=1&pa=rr1&hpi=11644&stn=ClickCP&stid=4&rti=2&sgs=&mvtId=-1&mvtTs=1533660004230&uguid=133a0c29-85f1-468f-cd98-6259453b8d11&channelId=WEB&s=yc44ixbtmpci0mwjmjgdryp5&pg=3586&p=10219&ind=7&ct=siparis.co/ https://kombi-nation.co.uk/execs/trackit.php?user=guest_IuSyD&page=https://siparis.co/ http://www.hotel-okt.ru/images/get.php?go=https://siparis.co/ http://lig.wpcloud.net/?wptouch_switch=mobile&redirect=https://siparis.co/ http://newmember.funtown.com.tw/FuntownADS/adclick.axd?id=958250e1-b0af-4645-951c-0ff3883274ab&url=https://siparis.co/ http://www.study-online.net/link.php?url=https://siparis.co/ https://www.cloud.gestware.pt/Culture/ChangeCulture?lang=en&returnUrl=https://siparis.co/ http://www.grupoplasticosferro.com/setLocale.jsp?language=pt&url=https://siparis.co/ http://www.skladcom.ru/(S(qdiwhk55jkcyok45u4ti0a55))/banners.aspx?url=https://siparis.co/ https://www.bandb.ru/redirect.php?URL=https://siparis.co/ https://spb-medcom.ru/redirect.php?https://siparis.co/ http://imaginingourselves.globalfundforwomen.org/pb/External.aspx?url=https://siparis.co/ http://www.mukhin.ru/go.php?https://siparis.co/ http://haruka.saiin.net/~dollsplanet/yomi-search/rank.cgi?mode=link&id=33&url=https://siparis.co/ http://g.koowo.com/g.real?aid=text_ad_3228&url=https://siparis.co/ http://i.ipadown.com/click.php?id=169&url=https://siparis.co/ http://enseignants.flammarion.com/Banners_Click.cfm?ID=86&URL=siparis.co/ http://m.shopinboulder.com/redirect.aspx?url=https://siparis.co/ https://www.kwconnect.com/redirect?url=https://siparis.co/ https://genderdreaming.com/forum/redirect-to/?redirect=https://siparis.co/ http://py7.ru/go?to=https://siparis.co/ http://my.9991.com/login_for_index_0327.php?action=logout&forward=https://siparis.co/ http://directory.centralbuckschamber.com/sponsors/adclick.php?bannerid=5&zoneid=4&source=&dest=https://siparis.co/
mpo